Red Pepper Taqueria at 4555 Ashford Dunwoody Road in Dunwoody will turn National Tequila Day into a multi-day party starting at 3 p.m. Friday, July 24, with a live DJ and drink specials running until midnight that night and continuing through the weekend.

The family-owned Mexican-American restaurant and sports bar, which has operated in the Perimeter corridor since 2011, is pricing house margaritas at $5 and offering discounted tequila shots through Sunday, July 26. Groups can order a $45 Patrón tower, a shareable display of tequila bottles split among friends at the table.

A restaurant representative told Appen Media that the team is expanding the celebration beyond a single day this year, adding all-weekend pricing, the Patrón tower option, and Friday-night DJ entertainment to draw larger crowds.

National Tequila Day is observed annually on July 24. Red Pepper's decision to stretch the promotion across three days reflects a growing pattern among Ashford Dunwoody corridor restaurants that use national food holidays as weekend-long draws rather than one-night events.

Red Pepper Taqueria describes itself as a family-owned sports bar where dishes are made from scratch, according to its website. The restaurant has been in business at the Dunwoody location for 15 years.

Reservations are encouraged. Guests can book online at redpepperatl.com or call 770-837-9839.