Brookhaven diners will get a new fast-casual option for smoothies, wraps and grain bowls when Beyond Juicery + Eatery opens Saturday, July 25, at 4060 Peachtree Road NE, Suite E.

Franchise partners Ricky Burch and Ross Hare own and operate the store, their third Georgia location. The Michigan-based chain also has a Buckhead location and a Dunwoody outpost in the works at The Shops of Dunwoody on Chamblee Dunwoody Road.

"Opening our third store in Georgia is an exciting milestone," Burch said in a statement. "The support we've received from guests has been tremendous, and we're looking forward to building new relationships and becoming a valued part of the community."

Grand opening details

The opening-day celebration, called "Beyond Good Vibes," runs from 11 a.m. to 2 p.m. Saturday. The first 300 guests in line will receive a free 20-ounce classic smoothie. The first 100 will also get a complimentary tumbler, and the first 25 will have a chance to win free smoothies for a year. Spin-to-win prizes, menu tours and live entertainment round out the event.

Hours and background

Regular hours will be 7 a.m. to 8 p.m. Monday through Saturday and 9 a.m. to 8 p.m. Sunday.

Co-founders Mijo Alanis and Pam Vivio launched the chain in 2005 in Birmingham, Michigan. It began franchising in 2018 and now operates more than 50 locations in Michigan, Ohio, Florida and Georgia, according to the company. Beyond Juicery also partners with Rising Stars Academy to provide employment opportunities for young adults with disabilities.

Dunwoody location on the way

A second location within the Ledger's coverage area is already in the pipeline. Beyond Juicery + Eatery signed a lease in June 2026 at The Shops of Dunwoody, 5482 Chamblee Dunwoody Road, according to Appen Media reporting. The shopping center sits about two miles north of Perimeter Mall.

JLL Vice President Allie Spangler, who leads leasing at the center on behalf of owner Asana Partners, said in a June news release that the new tenants reflect strong demand for dining and wellness concepts at the center. Asana Partners purchased the 95,287-square-foot shopping center for $27.5 million in March 2025 and has since refreshed its branding and signage.

No exact opening date has been announced for the Dunwoody store, though the lease agreement groups it with three other tenants expected to open through the summer and fall of 2026.